Top Health and Fitness Apps in Australia: Q4 2024 Performance

In the fourth quarter of 2024, the top health and fitness applications on a unified platform in Australia showed notable trends in downloads, revenue, and active user engagement, sourced from Sensor Tower.

MyFitnessPal: Calorie Counter saw a fluctuating revenue pattern, with earnings peaking at about $181.8K in mid-November and ending the year around $148K. Downloads dipped to 7.2K in mid-December before surging to 18.6K by the end of December. Active users showed a significant rise, closing the quarter at 514K.

Flo Cycle & Period Tracker experienced a peak in revenue at $155.8K in mid-November, with a slight decline to $112.8K by the end of December. Downloads reached a high of 14.6K in the last week of the year, while active users steadily increased, finishing the quarter at approximately 619K.

Strava: Run, Bike, Walk had a revenue peak of $142.9K at the beginning of the quarter, dropping to around $133K by the end. Downloads showed a notable increase to nearly 20K in the final week of December, and active users spiked to 828K, marking a significant end-of-year engagement.

Calm maintained a consistent revenue stream, peaking at $82.5K mid-October and settling at $61.8K by year-end. Downloads remained relatively stable, closing the quarter at 3.9K, while active users fluctuated, ending at 57K.

Runna: Running Training Plans displayed a steady revenue increase, peaking at $71K in the last week of December. Downloads also rose, reaching 9.2K by the end of the year. Active users climbed to 33.6K, showing increased engagement towards the quarter's end.

These insights highlight the dynamic nature of the health and fitness app market in Australia, with more detailed analytics available from Sensor Tower.